“I
Couldn’t Have Said It Better Myself!”
What
Others Say About Our System
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At BGS (Bill Glazer
System) Marketing, we create a lot of material to make the public aware
of the benefits of our information and services. I write most of the copy
myself. However, the best advertising for our systems comes from the people
who have actually benefited from them. Here is a small sampling taken
from the reams of letters and testimonials we receive daily. I can assure
you, all of these people are real, and their attitudes, and their words
are their own. |
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“We use Bill Glazer’s Marketing
System to sell skateboards to teens. I was skeptical at first, as I
wasn’t sure if it would apply to my business. I quickly
found that the strategies he teaches apply to any business.
I particularly like the Frequent Buyer Program, and I had been thinking
about implementing something like that, but didn’t know how to
go about doing it. You gave exactly how to do it. It
can work for any retailer. ”
Steve Ball / Dressed
to Thrill / Schaumburg, IL.
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| “Your Marketing System has helped us immensely
with response to our direct mail promotions. I totally revamped
the way I write my letters, thanks to you. The promotion we ran
at out downtown store allowed us to do six months worth of business in
two weeks. Any product you sell, we are interested in buying.”
David Rubin /
Josephs / San Antonio, TX.
210-227-7152 |
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“I
have been independently studying marketing for
two years now, and late in that two years I discovered
and bought the BGS Marketing Kit. I quickly realized
what a Gold Mine I had unearthed. But, unlike
a real gold mine where one has to sift through
a lot of rock, pebbles, and “fluff”
just to find real gold, the BGS marketing kit
is All Gold – no academic text, no theory,
no sounds-nice-but-it-doesn’t-really-work
stuff. It contains practical, no nonsense
tools that one can begin using that day.
I highly recommend that any serious business owner
buy this kit without delay. You can’t lose.”
Stephen
McLean / Owner of 3 Mail Boxes Etc. stores /
Columbia, MD
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“Although I have employed many of your
strategies, I found your manual about the Secrets of Telemarketing
to be too powerful for words. My salespeople used to hate to pick up the
phone to call their customers. Now, they follow your step-by-step formula
and actually set up appointments!”
Alvin Atlas /
Lawrence Reed LTD. / Temple Hills, MD
301-423-8383 |
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| “You made me think and evaluate what we have been doing and
to react to do better. We put to work the Anniversary Gift Certificate
Strategy. For us it was $45.00 – no strings attached - - and got
a 50% return!”
Ed Hoezee / Roger’s
Dept. Store / Grand Rapids, MI
616-538-6000
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“I’m
a wholesaler of Nursery Stock (trees & shrubs)
and bought your kit to help give ideas to my clients.
WOW!! Have I made an impression with giving them
your solutions. Everyone knows what he or she
should do, but can’t get started. That’s
where your information is so valuable. It’s
full of hands on, roll-up your sleeves, let me
tell you how to make an ad work information.
Your manual on “signage” was worth
the total investment. I’ve had several customers
say thanks for the helpful hints on what to do
with their signs. No more 20% off. I had one customer
who had 15,000 of Geraniums and thanks to your
strategy, he sold out in just 4-days.”
Dean
Killingbeck / Killingbeck & Assoc. / Howell,
MI |
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| “…The
advantage of being a member of the BGS Marketing System
is being able to share ideas and plans with an experienced,
successful businessman…and being able to get straight
answers!”
Mel
Nadler/Nadler’s/Cincinnati, OH |
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“I think the BGS System is great! I’ve used
several tips and ideas to promote my business and each has been successful.
I plan to initiate several more this year…And I am looking forward
to reaping the rewards at Well’s Big & Tall.”
Sabrina K. Yearack
/ Well’s Big & Tall / Marion, IL |
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“After only using Bill’s System for a short
while, it’s already more than paid for itself. His suggestion on
my last mailing resulted in a payback of over 10 times the cost
of the mailing (and still going) for just the first week.”
Kevin Hilderbrand
/ Hilderbrand Jewelers / Perryville, MS |
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“Your
strategy on Milestone Anniversaries worked like
a charm. We used your vendor co-op letter to raise
over $60,000.00 to fund our celebration. Your
sequential mailing strategy kept our customers
coming in for weeks!” Mark
Rosenfeld / Torre Big & Tall / Philadelphia,
PA
215-468-7272
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| “Very
impressed by the referral system. It
is so hard to get new customers, as word of mouth
isn’t everything. The Yellow Page
strategy is so professional, particularly
how you direct new customers right to the store.”
Sam
Fisher / Below The Belt LTD. / Brooklyn, NY |
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| “We have been in business for 25 years and felt like our marketing
had gone stale and we were looking for some new ideas. Some people might
look at this as being a reasonably expensive thing. I looked at it as
if I could get one decent idea out of it, it would easily pay for itself.
We were amazed at how quickly we could use the marketing information.
We ran one of your promotions right after Christmas and had a record week.”
Ira Rhodes /
Rhodes Mens Wear / Hastings, NE |
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“I am very impressed with your program.
Your focus on continuous, proactive marketing
is the key. I don’t have to tell you how
many details are involved in running a retail
operation. Your concept places marketing at the
front and center. We believe ourselves
to be competent buyers and operators overall,
but are not proficient marketers. The
arrival of your material was very timely. This
was a reorientation of my mindset. I was brought
up in the old school that if you bought well and
you had a good staff on the floor, business was
going to increase. Unfortunately, we have seen
the difficulties in getting additional growth
in the last couple of years. The first
promotion we ran was so successful my investment
was actually paid for the very first day.
I complement the great effort you have made in
putting all this together.”
Randy
Diamond / Diamonds / Cleveland, OH |
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| “Bill, I really enjoyed studying your Marketing System. In
my opinion, your program is a real gold mine. One specific
strategy that I will apply to my business is your idea of using two thank
you notes. I also will use testimonials, which I plan to include in both
my live-read radio spots and also in my print advertising. Thank you!.
Thank you!”
John Kowalk /
Mariaville Peat Co. / Pattersonville, NY |
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| “I just received your course material and I’m
really pumped. Found much to improve on. I can improve on everything
we do with your tips.”
Bob Ley / Robert’s
Men’s Shop / Cambridge, OH |
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| “My thoughts about Bill Glazer’s Marketing System are
simple - I would not want my competition to see this marketing
system. If I would have known in advance how good this was going
to be, I would have bought it the first day I saw the ad. Your
input on direct mail tripled our results.”
Peter Jacobson
/ Archie Jacobson / South Plainfield, NJ |
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| “From your materials we had a double digit
increase in December, coming off a double-digit increase the
previous year.”
Lew Morton / Lew’s
Mens Wear / Hilton Head, SC |
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| “Great ideas. We used the Leap Day idea in
February and had an exceptional day.”
Laura Holt / Holt’s
Inc. / Greenville, KY |
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| “Although you seem to stress the marketing concepts
in your System, you should know how important some of the operational
ideas have been to us. From the way we treat and pay our sales
staff, to pricing structures, to our vendor relationships, you have caused
us to review almost everything about the way we do our business.”
Jonathan Lampert
/ Ivy Brooks / Burlington, VT |
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| “I learned more from your marketing course than I learned
from the past 30 years in the retail business. I couldn’t
put it down. Send more!!”
Coleman Bryan
/ American Clothing / Knoxville, TN |
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| “I’ve
just used the ‘29th Day Sale in February,’ which was
a HUGE SUCCESS! I am also using your Thank
You Letter with Gift Certificate strategy."
Dale
McKinney/Broadway Mens Store/Jonesboro, AR |
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“We adopted one of your sales letters to sell
Ford Explorers. Sent out 900 letters. Total cost $547.32. Resulted
in $203,413.00 in sales. Obviously, we were delighted.”
Bruce Schindler
/ Bob Davidson Ford / Joppa, MD |
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| “I am very impressed with your program. After receiving your
BGS System and reading through it and listening to the tapes, I found
it to be just what I needed to help my business grow. Just one
sale that we conducted in the Strategy book more than paid for the BGS
System in extra business. Thank you Bill for your Outside The
Box Retail ideas.”
Barney Fish /
Elmo’s Clothing / Fuquay-Varina, NC
919-552-2808 |
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“Many, many good ideas for improving our business.
The program is easy to translate to other categories like women’s
wear”.
Todd Fisher /
Fischer’s Department Store / Watertown, WI |
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“We recently ran one of your mailer promotions to 2000
targeted customers that generated as much business as a general list of
45,000 customers.”
Bud Shehan / Dale’s
Big & Tall |
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| “We just got through running our Grand Reopening
for our Trays Valley store using the BGS System. What a great
success. We used direct mail, Advertorials, signage (it does
really help sell), etc. The only thing we need to add is Voice Broadcast,
and we will be using it when our Father’s Day direct mail piece
goes out next week. It took us a while to use your System, but now we
are sold on it. In these times, independent retailers need all
the help they can get.”
Tom King / Charleston
Department Store |
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“The
BGS Marketing System has really worked for me.
It has given me a guide to run my business on.
It’s made me think marketing rather than
shirts, ties, suits, etc. I have been in the Menswear
business for over 45 years and it has taught me
some new ways to run my business pro-actively.
Plus, it has revived some of the old and good
ways to retail that I somehow forgot to use.
Most
of all, it has made me plan ahead on events
and promotions. I am better organized to go
into battle with my competition. Probably the
best thing it’s done for me is to teach
me the benefits of tracking results.
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One
regret on the BGS Marketing System – I wish
I had met Bill Glazer 25 years earlier. What he could
have done for my business.”
Bill Newman /
Bill Newman’s “World Class” Menswear |
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| “Your clearly defined manual on copywriting (The
Secrets of Creating Direct Mail) has provided an extremely easy-to-follow
checklist that has generated positive results. My response
went from zero to 400%. Thank you very much.”
Mitch Carson /
Impact Products |
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“Although
I have put many of your strategies to work with
unbelievable success, I love the three-step postcard
campaign to bring back inactive customers.”
Al
Levine/Levine’s Man Shop/Weslaco, TX |
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| “You made me see that doing things outside the industry
norm is the key. Bringing that point home is a huge focus that
is very much needed and something that I have not been doing, but sure
will start doing now. What your eyes see is what your heart believes.
Thanks for all your help Bill.”
Larry John / L
J’s Total Man |
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“Want
to share with you that we have more than paid back the
price of your program through the use of Voice
Broadcast. We
sent out our third Broadcast last Friday and booked over
$21K in sales within 36 hours - a
30%+ increase!!”
David
Nethero/Intimacy/Atlanta, GA |
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“I
did the Thanksgiving Weekend Promotion, and plain and
simply – IT WORKED!!”
Alan
Kurtzman/Lancaster N.Y. Store/Lancaster, NY |
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| “It’s
great to be exposed to marketing ideas that are proven
winners. Many
times I have turned to the promotions you and your
members have done.
It’s so
much better to go into an event expecting it to be
successful because it has worked
before. Thanks for everything.”
Tom
Fasshauer/Art’s For Him/Honesdale, PA |
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| “We
have utilized the BGS Marketing System for some time now… The lowest
common denominator is this – If you take one idea and change it
slightly to match your personal style, you will find tremendous success.
This System works!”
Tim Hare / Owner
/ Riverside Men's Shop / Buffalo, NY
D.L.S. Member |
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| “Every
retailer needs a continuing source of new ideas and Bill is one of the
best sources I’ve found.”
John Cole / Owner
/ Walker Brothers / Fayetteville, NC
D.L.S. Member |
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| “The
BGS Manuals are rules to live by for every retailer.”
Ken Meltzger /
Owner / Meltzger / Mobile, AL
D.L.S. Member |
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“The
BGS Marketing System is, without a question, the most
effective tool a retailer can have in today’s business
world. Our
biggest mistake was waiting over a year before
purchasing it.
After a thorough study of the system by myself
and all of my staff, we implemented several of the
promotions exactly as outlined in the course.
The
success was immediate and far surpassed our
expectations.
More importantly, both clients and sales
personnel are excited again about our business.
BGS Marketing has certainly injected new life
into our organization and easily paid for itself with
the first promotion.
It is absolutely ‘a must have’ component in
anyone’s business and a tool with unlimited
potential.”
David
Schramm/Workingmans Store Inc./Marietta, OH |
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“The
frustrating reality about the BGS Marketing System is
that there is not enough time to implement all of the
ideas and plans. The
strategies are understandable, practical, and simple.
I’m pleased now and think I have a couple more
years of ideas to develop.
You can accept some of Bill’s ideas and reject
some. There’s
lots to work with!”
Jim
Holley/Holley’s, Inc./Cedar Rapids, IA |
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“Much
to the dismay of our Yellow Page rep, we’ve redesigned
all of our ads. Much to my surprise, he did agree that by using the
strategies you teach in the BGS Marketing System, our
ads should work much better.”
Dave
Veracka/Brockton Cycle Center/Brockton, MA |
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“After
reading and studying the BGS Marketing Course
for 4 weeks, I began it’s implementation in
January by teaching the BGS Telephone Marketing
segment to my sales staff.
The tapes and manual were superb. The
actual examples were great tools.The 7-points
were on the mark and easily understood. When our first promotion began on March 1st, my
sales staff used their BGS Marketing skills
to make 720 phone calls and secure 76 appointments.
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extremely significant amount of the remaining 634
non-appointments
came to the store and purchased suits anyway.
The promotion (taken right from the BGS
Course) was a resounding, truly unbelievable success.
It brought a 65%
increase in sales against the same 17 days in March
last year. It’s momentum and residual value
resulted in a 54% overall increase for the entire
month of March. Actual suit sales increased 166% for
the entire month, while dress shirt sales increased
85% and neckwear sales increased 52%.
I
give full credit for the overwhelming success of this
promotion to both the BGS Telephone Marketing section
and the creativity of the promotion itself…”
Larry
Rubin/Specialty Clothing Company/Pittsburgh, PA |
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“…I
had surprising success just using your store SIGN IDEAS.
Your strategies sure do get us thinking about new
directions!”
Fred
Knowles/Bonny & Gordon/ Sacramento, CA |
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“We
began implementing Bill’s strategies immediately
after receiving the Marketing Tools Kit.
Things such as No Hassle Cash Refunds,
Better Signage and a Frequent Buyer’s Club were easy to do and are paying off daily!
We’ve also learned how to use Direct
Mail much more effectively.
We now spend much less time and money
on less effective media. But more than anything,
Bill taught us to study the results of each
promotion we do.
Now we truly know what works and what
doesn’t.
Keep the ideas coming our way, Bill.
We’ve got much more to learn.”
Lyle
Huisman/ L & K Clothing/Orange City, IA
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“I
started using the Marketing System the end of October.
I feel all the ideas are good ones and have
refreshed our advertising.”
Lezli
Bradley /Willow Street/Summit, NJ |
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“The
BGS Marketing System has afforded us a wealth of
information. The
newsletter opens up your eyes and mind as to what others
are doing, such as the value of Direct Mail, promotions
other than end-of-season sales, and gift with purchase.
We’ve been doing all of these since we have
become members.”
Jerry
Epstein/Marc Lance Mens Wear/Virginia Beach, VA |
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“I
have been a BGS Member for 3 years.
I responded to a BGS Marketing mailer, which just
happened to come to me at my store when I needed it the
most. Our
advertising and marketing had, quite frankly, become
stale, too predictable, and had lost it’s punch and
effectiveness. I
signed on and I have since attended two of Bill’s
1 day seminars and met with him personally 3
times. The
information, tapes, and newsletters were so good that I
signed on with Bill for his Gold Plus coaching program. What
has occurred is remarkable. It has caused us to plan,
organize, and work directly with Bill, the MARKETING
GURU. The
results speak for themselves. We just had out BEST EVER
OCTOBER AND NOVEMBER. As Bill
says - What
recession?!! Thanks
a lot, Bill.”
James
E. Prestholdt/Jim’s Clothing & Sporting
Goods/Dawson, MN |
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and keeping in touch with your clients is one of the keys to a successful
retail business. Thanks to BGS Marketing, I now personally call all of
my best clients to let them know about upcoming promotions. What use to
be a huge cumbersome task, taking days to complete, is now simple. I would
have never known the secret if it wasn’t for the BGS Marketing System
and that information alone paid for the entire investment.”
Tom Link / Owner
/ Link’s Men’s and Womenswear / Visalia, CA
D.L.S. Member |
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“I
like the BGS Marketing System because it keeps
me on a high, always seeking or reaching for a new level of success.
Your
examples and exact samples make it easy to write
an ad or create a promotion.
I also like the list of other resources
you provide.”
Mildred
Mallard/ABC Boutique/Battle Creek, MI |
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“We
have implemented, with great results, the Frequent Buyer
Program. In most cases, this strategy causes our
customers to spend
more during each visit, in order to get another
punch on their card.”
Don
Grissman/Bottom Half Clothing/Kaukauna, WI |
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“We
started using Bill’s System about 2 years ago. There are so many great ideas that can be adapted to whatever type of business
you have.
His ideas can be changed to fit the marketing
plan of both a very promotional or traditional
non-promotional store.
By
using Bill’s System, we shifted nonproductive
advertising dollars from newspaper to targeted
direct mail and 60 second radio spots that we
write and deliver ourselves.
We continually get comments from our
customers that they heard us on the radio or
received our mailings. |
And they thank us for the telemarketing message
we left on their answering machine, reminding them
of a special event.
We
were skeptical, at first, of a gift with purchase. But
not only does it work, we have fun with it. For example,
during our silk holiday necktie
promotion, we gave away a free tie with every $50
purchase. We took ties around to all the radio and TV
stations and got
lots of free publicity.
We wouldn’t have done anything like this
before we joined BGS Marketing.
We
know we have become smarter at marketing since joining
and have earned back our investment many times over.”
John
Stern/Straus Company/Fargo, ND |
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“I
have learned more from the BGS Marketing
System than I ever expected. So many times I listen
to the tapes or re-read the manuals and
thought wow!!
Thank you for helping me build my business
more each month.”
Susan
Johnson/Bella Ladieswear/Winter Park, FL |
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“I
am using the 2-Step Thank You Program for
three months now and getting wonderful
response.
Best
of all, my customers love it and it keeps them
coming back again and again.
Plus it builds lots of goodwill.”
Allyson
Walter/Olive’s Fashions on Main/Ames, IA |
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“In
the past year we have received many times our
original investment in the BGS Marketing System.
We have used your sales letters, discount gift
certificates, improved our own “select client”
program as well as many other things.
We are in a small town with little local
competition but much competition form Catalogues and
distant larger towns.
I rely on
the BGS Marketing System for ideas to stimulate our
business and keep myself from going stale.
I continually read the manuals and newsletters
and listen to the tapes for this.”
Joe
Prax/Prospect Outfitters/Valdez Alaska |
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"Bill, it has become very difficult to maintain sales volume and
profits lately. Your Marketing System has come to us at the right time.
A time when we were wandering what to do in our business.
We are a family owned business, with 9000 square feet, operating
for sixty four years in a town of 2500 population. My wife and I have
been in the store for fifty two years.
Thank you for making this system available to small businesses
today!"
Lloyd Stephens / Stephens of Mendenhall / Mendenhall, MS |
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